Tree Industry

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Sales, or Research?

When I first started in this industry in 1988, I noticed the difference between myself, and the ChemLawns I was competing with... They had more sales staff, making cold calls than Technicians treating plants. Not just that, it was clear that their Techs were OK, but...

The Politics of Tree Science

Science. That's what it's really all about, or should be. It's the one word that is supposed to settle the argument. "Our method is backed by science" but what does that mean? It means that they have objective data, facts, or proof that something works, or doesn't...